Amante & Co Coffee
Category: Cafe Location: 147 South Tce Fremantle Organic Social Media
PROJECT OVERVIEW
Amante & Co Coffee is a small cosy community based cafe located in South Fremantle, With a focus on quality coffee and fresh food. Their brand goals included raising brand awareness by increasing their social media presence and aiming to increase food traffic and sales as it is a destination cafe.
SCOPE OF WORK
After we identified their brand goals, We began by developing a Social Media Strategy and identified our target audiences. We also conducted competitor research to find what works well for other businesses in the same industry and identify differentiation. We agreed to create a presence on TikTok targeting the younger generation, aiming to gain organic growth by participating in current trends and showcasing the Cafe in a light manner.
We conducted a profile audit removing old logos and creating more consistent branding throughout their Instagram. We then began to plan, film, edit, and schedule all content Throughout Instagram, Facebook and TikTok ensuring high quality deliverables on each platform.
Results and Impact
After implementing a social media strategy and boosting their online presence, we saw a growth in new customers visiting the cafe, which led to a rise in overall sales. Foot traffic surged noticeably after 12 pm, especially on weekends. We built an online presence on TikTok, which led to increased engagement and saw a spike in the popularity of particular menu items after posting about them.
