Kathryn Lefroy
Category: Author & Screen Writer Location: Based in South Fremantle Organic Social Media
PROJECT OVERVIEW
Kathryn Lefroy is an Author and Screenwriter who writes Fiction novels for young adults as well as screenplays and articles for some of the worlds top brands. Kathryn wanted help and a general guidance on the way to go about Social Media as well as creative direction on content ideas. With the goal to raise awareness of her upcoming book release and to increase sales of books. Kathryn wanted her content to come across fun and entertaining and to resonate with her target audience.
SCOPE OF WORK
We worked collaboratively 1:1 to identify overall goals and developed Content research on what would resonate best with her audience. We completed an Instagram Audit allowing her profile to look more professional and optimised, as well as creating a Tiktok profile. We created a social media strategy across Instagram and Tiktok and began filming, editing and scheduling content across the platforms.
Results and Impact
We successfully Implemented a Social Media strategy and created an online presence on Tiktok including making content related to new book to raise awareness about upcoming release. We optimised and audited Instagram profile giving a fresh look as well as updating current website to showcase upcoming book and making it easier to navigate. This resulted in a 150% increase of book release tickets sold.